Win Back Campaign with A/B Test
CAMPAIGN GOAL
Improve resubscribe rate by encouraging churned Basic subscribers
to resubscribe. Conduct an A/B test to measure and compare user engagement.
MESSAGING
- Perks from your Basic subscription
- A/B Test on Subject line, headline and creative
PLATFORMS
- Braze, Sonar (ESP)
- 2-touch automated user journey
- Automated to send 30-days and 45-days post subscription termination
- Trigger = US Customers who terminated a Basic plan
- 20% hold-out group
CAMPAIGN INSIGHTS
- 7.85% of users purchased a subscription within 14-days of receiving the email
- Total conversions for campaign: Basic 11,660|
7.95%
7.75%
Free Trial
CAMPAIGN GOAL
VSG's Early Access program invites its customers
to try out VSG for free, providing Rapid Response
agents with the opportunity to experience using
the service with external customers.
MESSAGING
Invite customers to try VSG for free and offer
purchase options after free trial ends.
PLATFORM
- Braze (ESP)
- Litmus (QA)
- 34.7K users
CAMPAIGN INSIGHTS
- T1 - 18.8% CTOR | 1.64% CR
- T2 - 8.10% CTOR| 0.26% CR
- T3 - 9.52% CTOR | 2.38% CR
- T4 - 4.74% CTOR | 0.14% CR
- T5 - 8.41% CTOR | 0.68% CR
Overall conversion rate = 4.93%
IN-APP
14-DAY REMINDER
7-DAY REMINDER
1-DAY REMINDER
0- DAY ACCESS ENDED
WIN-BACK
Dealer Channel Webinar Series
CAMPAIGN GOAL
The goal of this campaign is to educate
Ring Dealers about Ring products in order to
increase device sales from that channel.
MESSAGING
Join us to learn more about the Ring cameras for
small business owners.
PLATFORMS
- Salesforce Marketing Cloud (ESP)
- Litmus (QA)
CAMPAIGN INSIGHTS:
- Target US dealers only
- 20% hold out group
- 3,400 contacts in the Ring Dealer Program
- T1- 3.21% CTOR | 6.82% CR
- T2 -2.73% CTOR | 6.80% CR
Overall conversion rate = 5.88%
Customer Survey
CAMPAIGN GOAL
Design new 5-question voice of the customer
survey to gather customer feedback to be used to
improve the overall in-store customer experience.
MESSAGING
We’re listening. The great and the not-so-great.
PLATFORMS
- Oracle Responsys (ESP)
- Litmus (QA)
- Validity (Test)
CAMPAIGN INSIGHTS:
Voice of the Customer (VOC) – monthly email survey.
5-Question survey specific to in-store experience.
- 21% average open rate
- 31% average CTOR
Welcome Program
CAMPAIGN GOAL
Increase member loyalty and shop frequency.
Brand refresh to reach younger demographic.
MESSAGING
Welcome to the Club!
Benefits of Insider Club
Get to know OSJL
a. Welcome with targeted offer
b. Welcome w/o targeted offer
c. Gratitude with targeted offer
PLATFORMS
- Oracle Responsys (ESP)
- Litmus (QA)
- Validity (Test)
- Trigger: Opted at POS
CAMPAIGN INSIGHTS:
- Insider Club = 3 million contacts
- >20M emails sent per month on average
Elevated average order value (AOV) and
increased incremental gross margin by $113K
annually. Directed and launched Ocean State’s
first automated multi-touch email welcome
program with a point of sale (POS) trigger.
Special Promotion
CAMPAIGN GOAL
Drive online and in-store end of summer sales for pool supplies.
MESSAGING
3-steps to closing your pool with product collection.
PLATFORMS
- Oracle Responsys (ESP)
- Litmus (QA)
- Validity (Test)
- 1-touch
CAMPAIGN INSIGHTS
- Buttons outperformed CTAs
- Chemicals & covers received the most clicks
- Open rate 26.8% | CTOR 35.29%
B2B Email
Email Newsletter
CAMPAIGN GOAL
Implement a monthly email newsletter
using LinkedIn and Agfa's website to grow subscribership. Newsletter features product updates, industry news, and company news.
MESSAGING
Dynamic content used to target
specific content for 3 segments
(radiology, AI, and EI).
PLATFORMS
- LinkedIn Campaign Manager
- Agfa HealthCare Website
- Zapier
- Litmus
- MailChimp
- Validity
CAMPAIGN INSIGHTS
- 40% Open Rate | 15% CTOR*
- Added 390+ subscribers
- 62% of contact acquisition came from LinkedIn
*Above industry standard
Demand Generation
CAMPAIGN GOAL
Engage prospects through LinkedIn (paid and organic)
and Agfa's website with whitepaper content.
Encourage users to sign up for Agfa HealthCare's
monthly newsletter.
PLATFORM
- LinkedIn Campaign Manager
- Agfa HealthCare Website
- Zapier
- Salesforce Marketing Cloud (ESP)
- Validity
CAMPAIGN INSIGHTS:
- 62% of contact acquisition came from LinkedIn
Thought Leadership
CAMPAIGN GOAL
Educate prospects and build awareness for AGFAs first-ever podcast series using organic and paid LinkedIn Campaigns,
and email campaigns from Sales team.
PLATFORM
- LinkedIn Campaign Manager (organic and paid)
- Agfa HealthCare Website (WP)
- Salesforce Marketing Cloud (ESP)
- Outlook (Sales team)
CAMPAIGN INSIGHTS:
- Target audience = 2M LinkedIn
- 30-day total = 34 conversions from LinkedIn
ORGANIC LINKEDIN
PAID LINKEDIN
WEBSITE
SALES EMAIL
Email + LinkedIn + Website
GOAL
Educate potential business partners via paid LinkedIn, Email campaign and ASCEND Cardiology website using
white papers and product literature content.
PLATFORM
- ASCEND LinkedIn Page
- ASCEND Website
- iContact (ESP)
ASCEND
CARDIOVASCULAR
