Win Back Campaign with A/B Test
CAMPAIGN GOAL
Improve resubscribe rate by encouraging churned Basic subscribers
to resubscribe. Conduct an A/B test to measure and compare user engagement.
MESSAGING
PLATFORMS
CAMPAIGN INSIGHTS
7.95%
7.75%
Free Trial
CAMPAIGN GOAL
VSG's Early Access program invites its customers
to try out VSG for free, providing Rapid Response
agents with the opportunity to experience using
the service with external customers.
MESSAGING
Invite customers to try VSG for free and offer
purchase options after free trial ends.
PLATFORM
CAMPAIGN INSIGHTS
Overall conversion rate = 4.93%
IN-APP
14-DAY REMINDER
7-DAY REMINDER
1-DAY REMINDER
0- DAY ACCESS ENDED
WIN-BACK
Dealer Channel Webinar Series
CAMPAIGN GOAL
The goal of this campaign is to educate
Ring Dealers about Ring products in order to
increase device sales from that channel.
MESSAGING
Join us to learn more about the Ring cameras for
small business owners.
PLATFORMS
CAMPAIGN INSIGHTS:
Overall conversion rate = 5.88%
Customer Survey
CAMPAIGN GOAL
Design new 5-question voice of the customer
survey to gather customer feedback to be used to
improve the overall in-store customer experience.
MESSAGING
We’re listening. The great and the not-so-great.
PLATFORMS
CAMPAIGN INSIGHTS:
Voice of the Customer (VOC) – monthly email survey.
5-Question survey specific to in-store experience.
Welcome Program
CAMPAIGN GOAL
Increase member loyalty and shop frequency.
Brand refresh to reach younger demographic.
MESSAGING
Welcome to the Club!
Benefits of Insider Club
Get to know OSJL
a. Welcome with targeted offer
b. Welcome w/o targeted offer
c. Gratitude with targeted offer
PLATFORMS
CAMPAIGN INSIGHTS:
Elevated average order value (AOV) and
increased incremental gross margin by $113K
annually. Directed and launched Ocean State’s
first automated multi-touch email welcome
program with a point of sale (POS) trigger.
Special Promotion
CAMPAIGN GOAL
Drive online and in-store end of summer sales for pool supplies.
MESSAGING
3-steps to closing your pool with product collection.
PLATFORMS
CAMPAIGN INSIGHTS
B2B Email
Email Newsletter
CAMPAIGN GOAL
Implement a monthly email newsletter
using LinkedIn and Agfa's website to grow subscribership. Newsletter features product updates, industry news, and company news.
MESSAGING
Dynamic content used to target
specific content for 3 segments
(radiology, AI, and EI).
PLATFORMS
CAMPAIGN INSIGHTS
*Above industry standard
Demand Generation
CAMPAIGN GOAL
Engage prospects through LinkedIn (paid and organic)
and Agfa's website with whitepaper content.
Encourage users to sign up for Agfa HealthCare's
monthly newsletter.
PLATFORM
CAMPAIGN INSIGHTS:
Thought Leadership
CAMPAIGN GOAL
Educate prospects and build awareness for AGFAs first-ever podcast series using organic and paid LinkedIn Campaigns,
and email campaigns from Sales team.
PLATFORM
CAMPAIGN INSIGHTS:
ORGANIC LINKEDIN
PAID LINKEDIN
WEBSITE
SALES EMAIL
Email + LinkedIn + Website
GOAL
Educate potential business partners via paid LinkedIn, Email campaign and ASCEND Cardiology website using
white papers and product literature content.
PLATFORM
ASCEND
CARDIOVASCULAR