Portfolio Contents are Confidential

Woman Posing Play Games on Mobile Phone

Lori Stedman

Strategic Email & Lifecycle Marketer

flying envelope

B2C Email & SMS

B2B Email

Channel Integration (API)

B2C Email

Win Back Campaign with A/B Test


CAMPAIGN GOAL

Improve resubscribe rate by encouraging churned Basic subscribers

to resubscribe. Conduct an A/B test to measure and compare user engagement.


MESSAGING

  • Perks from your Basic subscription
  • A/B Test on Subject line, headline and creative


PLATFORMS

  • Braze, Sonar (ESP)
  • 2-touch automated user journey
  • Automated to send 30-days and 45-days post subscription termination
  • Trigger = US Customers who terminated a Basic plan
  • 20% hold-out group


CAMPAIGN INSIGHTS

  • 7.85% of users purchased a subscription within 14-days of receiving the email
  • Total conversions for campaign: Basic 11,660| Plus 549 | Pro 29

7.95%

7.75%

Free Trial


CAMPAIGN GOAL

VSG's Early Access program invites its customers

to try out VSG for free, providing Rapid Response

agents with the opportunity to experience using

the service with external customers.


MESSAGING

Invite customers to try VSG for free and offer

purchase options after free trial ends.



PLATFORM

  • Braze (ESP)
  • Litmus (QA)
  • 34.7K users


CAMPAIGN INSIGHTS

  • T1 - 18.8% CTOR | 1.64% CR
  • T2 - 8.10% CTOR| 0.26% CR
  • T3 - 9.52% CTOR | 2.38% CR
  • T4 - 4.74% CTOR | 0.14% CR
  • T5 - 8.41% CTOR | 0.68% CR



Overall conversion rate = 4.93%

IN-APP

14-DAY REMINDER

7-DAY REMINDER

1-DAY REMINDER

0- DAY ACCESS ENDED

WIN-BACK

Dealer Channel Webinar Series


CAMPAIGN GOAL

The goal of this campaign is to educate

Ring Dealers about Ring products in order to

increase device sales from that channel.


MESSAGING

Join us to learn more about the Ring cameras for

small business owners.


PLATFORMS

  • Salesforce Marketing Cloud (ESP)
  • Litmus (QA)


CAMPAIGN INSIGHTS:

  • Target US dealers only
  • 20% hold out group
  • 3,400 contacts in the Ring Dealer Program
  • T1- 3.21% CTOR | 6.82% CR
  • T2 -2.73% CTOR | 6.80% CR


Overall conversion rate = 5.88%

Customer Survey


CAMPAIGN GOAL

Design new 5-question voice of the customer

survey to gather customer feedback to be used to

improve the overall in-store customer experience.


MESSAGING

We’re listening. The great and the not-so-great.


PLATFORMS

  • Oracle Responsys (ESP)
  • Litmus (QA)
  • Validity (Test)


CAMPAIGN INSIGHTS:

Voice of the Customer (VOC) – monthly email survey.

5-Question survey specific to in-store experience.


  • 21% average open rate
  • 31% average CTOR


Welcome Program


CAMPAIGN GOAL

Increase member loyalty and shop frequency.

Brand refresh to reach younger demographic.


MESSAGING

Welcome to the Club!

Benefits of Insider Club

Get to know OSJL

a. Welcome with targeted offer

b. Welcome w/o targeted offer

c. Gratitude with targeted offer


PLATFORMS

  • Oracle Responsys (ESP)
  • Litmus (QA)
  • Validity (Test)
  • Trigger: Opted at POS


CAMPAIGN INSIGHTS:

  • Insider Club = 3 million contacts
  • >20M emails sent per month on average

Elevated average order value (AOV) and

increased incremental gross margin by $113K

annually. Directed and launched Ocean State’s

first automated multi-touch email welcome

program with a point of sale (POS) trigger.


Special Promotion


CAMPAIGN GOAL

Drive online and in-store end of summer sales for pool supplies.


MESSAGING

3-steps to closing your pool with product collection.


PLATFORMS

  • Oracle Responsys (ESP)
  • Litmus (QA)
  • Validity (Test)
  • 1-touch


CAMPAIGN INSIGHTS

  • Buttons outperformed CTAs
  • Chemicals & covers received the most clicks
  • Open rate 26.8% | CTOR 35.29%


B2C Email

B2B Email

Email Newsletter


CAMPAIGN GOAL

Implement a monthly email newsletter

using LinkedIn and Agfa's website to grow subscribership. Newsletter features product updates, industry news, and company news.


MESSAGING

Dynamic content used to target

specific content for 3 segments

(radiology, AI, and EI).


PLATFORMS

  • LinkedIn Campaign Manager
  • Agfa HealthCare Website
  • Zapier
  • Litmus
  • MailChimp
  • Validity


CAMPAIGN INSIGHTS

  • 40% Open Rate | 15% CTOR*
  • Added 390+ subscribers
  • 62% of contact acquisition came from LinkedIn

*Above industry standard


Demand Generation


CAMPAIGN GOAL

Engage prospects through LinkedIn (paid and organic)

and Agfa's website with whitepaper content.

Encourage users to sign up for Agfa HealthCare's

monthly newsletter.


PLATFORM

  • LinkedIn Campaign Manager
  • Agfa HealthCare Website
  • Zapier
  • Salesforce Marketing Cloud (ESP)
  • Validity


CAMPAIGN INSIGHTS:

  • 62% of contact acquisition came from LinkedIn

Thought Leadership


CAMPAIGN GOAL

Educate prospects and build awareness for AGFAs first-ever podcast series using organic and paid LinkedIn Campaigns,

and email campaigns from Sales team.


PLATFORM

  • LinkedIn Campaign Manager (organic and paid)
  • Agfa HealthCare Website (WP)
  • Salesforce Marketing Cloud (ESP)
  • Outlook (Sales team)


CAMPAIGN INSIGHTS:

  • Target audience = 2M LinkedIn
  • 30-day total = 34 conversions from LinkedIn

ORGANIC LINKEDIN

PAID LINKEDIN

WEBSITE

SALES EMAIL

Email + LinkedIn + Website


GOAL

Educate potential business partners via paid LinkedIn, Email campaign and ASCEND Cardiology website using

white papers and product literature content.


PLATFORM


ASCEND

Registered Trademark Logo

CARDIOVASCULAR

Open ion website

Return to Home